Saturday, September 22, 2012

Am I Doing It Right?

I like analyzing these commercials between Tester and Rehberg because there's nothing I hate more than seeing them everywhere I go. Revealing the dog and pony show technique has a certain satisfaction to it. I did Tester last time, so to be fair, here's the link to Rehberg's video.

Enthymeme: "Since Obama came into office, Montanan's have lost thousands of jobs." The premise this statement is relying on here is that people need jobs to feed and support their families. However, the unstated premise that the viewer hears is that Obama is not doing his job correctly since the economy is not improving. Perhaps because he doesn't care, or perhaps because he is incompetent. It isn't readily stated so the viewer gets to make any connection or assumption they want based on the claim.

Rehberg gives the viewer an object to displace their anger and frustration at, and creates a target out of Obama. And during this moment of vulnerability and apparent safety he jumps at the opportunity to reveal his plan to boost the economy, create more jobs, and be the problem solver in the situation.



 

1 comment:

  1. haha good video choice kenny. i love the first 2 seconds when obama comes on to say "the private sector is doing just fine." The static, out of focus, color leaks, erie repetition of the word "fine" seems right out of a horror movie or something weird like that.

    The only jobs rehberg seems to be concerned about are the ones that give us energy. Coal, natural gas and oil, but what about all the other jobs people have lost? His support of the keystone pipeline displays his disregard for the environment that project has presents. Besides the environmental issues, there are economic, political, geopolitical issues. I'm just surprised that rehberg assumes his audience doesnt have a problem with any of these and WANT the keystone pipeline, i believe thats a dangerous assumption on his part.

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